Sunday, February 22, 2009

What Not to Wear: a reality show on Facebook

If there is anything more pointless than a reality television show having their own Facebook page, please let me know what it is.

Because I can't find any redeeming value in one of my favorite reality shows having a Facebook page. As far as reality television goes, I've been hooked from "What Not to Wear" from the very beginning. After all, the show's premise is a dream; you get a week in New York City with two professional stylists and $5,000 for a new wardrobe. I'd sign up for that any day of the week (except I don't dress poorly enough to qualify, in my humble opinion.)

I was visiting the "What Not to Wear" website to see when new episodes were premiering. A scrolling banner at the top asked me to follow the show on Facebook. Curious, I searched for the show's Facebook page from my profile.

The Facebook page is a wasteland. A wasteland of weird comments from viewers who seem to think the show's hosts actually read the Facebook page. It gives no new information, just the TLC web address and what time to catch the show. The only interesting element to the page are the links on the lower left-hand side to other TLC shows.

This is a case where new media/social networking does not benefit a television show. "What Not to Wear" (which is an offshoot from a BBC show of the same name) is one of TLC's most popular shows. There is really no need for the show to have its own Facebook page, unless you're a viewer and want people to know that you're "friends" with the show. But really, that's just lame.

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