OK. So. Twitter.
I have a Twitter. You're welcome to follow me there: http://twitter.com/lisettevoytko
I like watching NBC Universal's "The Biggest Loser". As horrible as it may sound, it makes me feel better about myself when I'm feeling down. When I'm in a good mood, it's an inspirational kinda feeling about people who are changing their lives.
The show has its own Twitter, but you can't actually find it on Twitter (I tried). Instead, you can find their Twitter through their webpage on NBC.com. It really doesn't make sense.... you can follow the individual Biggest Loser contestants through Twitter, but there is no official Biggest Loser profile through the actual Twitter website.
At the risk of sounding trite, "The Biggest Loser" has committed an ultimate Twitter fail.
The idea behind Twitter is, according to their website, "Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"
So maybe Twitter wasn't meant for a television show. It doesn't really fall under the realm of friends, family, or co-workers. And maybe shows like The Biggest Loser are struggling to stay relevant by attempting to follow social networking trends that may or may not apply to them.
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